BlackBerry Torch price slashed in half in less than a week

BlackBerry is not a strange name in the tech world. Au contraire, it stands as one of the global household names. RIM (Research in Motion) is the company behind the creation of the BlackBerry Torch apps. The company has no doubt held its ground against other big names in the telecommunication industry like Google and Samsung. It has seen many customers race to shops to acquire the all new gadgets it has been releasing despite their steep prices, such as the BlackBerry Torch price, which was quite intimidating following its release. Phones like the BlackBerry Bold 9900 series has left most of its customers dropping their jaws over the creative features that come with each release.

RIM has had enviable success releasing new BlackBerry phones over the years. Customers have simply being jumping at the releases, falling over each other in a bid to be the first to acquire the new toys RIM has been coming up with. With the Torch, however, RIM was not as lucky. They didn’t have eager buyers itching to acquire it at a ridiculously high price. It must have been a huge disappointment when even their most diehard fans refused to put up with the BlackBerry Torch price. Standing at $199, the release price of the BlackBerry Torch proved too high for most buyers and stores found themselves bearing the weight of this gadget on their shelves for most of the release week.

So why exactly did the BlackBerry Torch not fly off the shelves as expected? First off, the features within the smart phone were heavily overrated. The Torch was the first phone to take advantage of RIM’s BlackBerry 6 operating system and the company thought this would be a magnet to consumers all over the world. However, Google and Apple had already beaten them to this technology through Google’s Android platform and the all-popular Apple iOS platform. With these operating systems already having given the customers a feel for the wonders of programming for such a long time since their release, there was no way customers were going to jump at the offer of a different operating system with the same capabilities just because it was fresh on the market. Renowned Amazon.com took the first action by slicing the BlackBerry Torch price down to $99, 5 days into its release. A strange move, but it seems that there was no other way the Torch would have competed with the release of the Android 2 platform and the already established i phones and Google smart phones.