BlackBerry launched its Curve mobile series in mid 2003. This mobile phone was an entry level phone in which the main target customers were those who wanted a better multimedia experience and a multi-tasking phone. The Curve was built of serve this purpose, but it did receive some criticism.
At the start of its launch, the BlackBerry Curve phones were very welcome in the cellular markets and the phones attracted a lot of customers due to its curvy designs and shape, but as time passed by, some of the competing mobile phones made people realize that there are some very essential things missing in the Curve phones, like Wi-Fi and video recording. For these reasons the market of these phones dropped abruptly. The manufacturing company, Research In Motion (or RIM), then introduced some more Curve series in the next few years, as the Curve 8300 Series phones. These phones filled some of the gaps, but not all of them.
Then in 2009, RIM decided to introduce a completely new BlackBerry Curve Series - the 8500 and 8900 Series. The 8500 and 8900 series were better phones in many ways, which included a better display, higher memory and better multimedia utilities, including a video recording camera. These mobiles were able to increase the excitement level in BlackBerry’s fans, but the lack of 3G still haunted the success of the Curve series that it was destined for.
Then, at the end of 2010, the BlackBerry Curve 9300 series was released. The new 9300 Series has two models, the 9300 and 9330 smart phones. The 9300 series smart phones were mid-level phones with a great boost in their speed, by the introduction of 3G speeds. The mobile phone also featured a higher memory and a better body design. The multimedia experience came as a treat. The connectivity options other than the 3G were Bluetooth, Wi-Fi and network Hot Spots. The 9300 series uses a faster processor and with the new BlackBerry OS 6, the phone felt faster than ever. These BlackBerry Curve phones appealed to both genders, rather than being masculine like the BlackBerry Bold. The phone has an improved keyboard layout, a brighter screen and some dedicated keys for multimedia. The apps available with the phone were priceless and pretty easy to use.
The BlackBerry Curve smart phones have seen a lot of ups and downs in the market. Eventually, with the introduction of the 9300 series, the BlackBerry Curve mobile reached the highest satisfaction level among customers that the company dreamt of in 2003.
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