Thursday, March 24, 2011

New BlackBerry due soon in North America

TORONTO — The new BlackBerry model should be coming to North America within a month now that Research In Motion Ltd. has started selling it in Germany and Chile.

The first major new BlackBerry model in more than a year, the Bold is a high-end BlackBerry that has twice the screen resolution of current models made by RIM. The Bold, or 9000, matches the resolution, but not the size, of the screen on Apple's iPhone, which has emerged as a potent competitor in the smartphone category.

AT&T Inc. says it will be the exclusive U.S. carrier for the Bold, as it is for the iPhone. An AT&T spokesman declined to say when the company will release it.

But Peter Misek, an analyst with Canaccord Adams, said he expects AT&T to start selling it on Sept. 15, and Rogers Communications in Canada to release it on Aug. 18.

Some stores in Canada have already unveiled a store model and fliers.

Genuity Capital Markets analyst Deepak Chopra also expects it will be released in the United States in mid-September.

RIM had announced a summer release for the Bold, but many people had expected the phone to be available in June. Misek said issues with chips and battery life caused a delay.
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The company has begun to roll out the BlackBerry Bold in some markets through partnerships with wireless carriers there. RIM unveiled the Bold in Chile on July 22, and in Germany on Aug. 6.

RIM had no comment about specific plans in North America.

Misek said the Bold will cost about $200 in the United States depending on the contract.

After enjoying years of success in the corporate market, RIM has targeted the consumer market with the Curve and the Pearl. Like those consumer-oriented phones, the Bold has a full-size headset jack and a camera that can also capture video.

The Bold has a glossy metallic look and adds corporate-strength Wi-Fi capabilities to third-generation cellular and Bluetooth radios. Otherwise it stays close to the formula of the Curve, with a horizontal screen above a trackball and a keyboard with one letter per key.

Many people consider BlackBerrys easier to use for e-mail and text-messaging than the iPhone because they have traditional keypads instead of touchscreens.

Misek said the Bold is the first of a series of new models that RIM plans on releasing, including a touchscreen BlackBerry called the Thunder. Misek said RIM has 5 million to 7 million people who have older versions than the Curve, Pearl and World phone and could be targets of an upgrade.

RESOURCE FROM:http://www.msnbc.msn.com/id/26221153/

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